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3w ago

Kuberaa Scores ₹50 Crore Amazon Prime Deal Ahead of July 18 OTT Premiere

Its rapid move from theatres to streaming reflects the growing leverage of OTT platforms over release windows.

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Kuberaa OTT Release Date: Dhanush, Nagarjuna Akkineni And Rashmika Mandanna Starrer To Stream On Prime Video, Know When To Watch | Image: X

Overview

  • Amazon Prime Video acquired digital rights to Kuberaa for a reported ₹50 crore, marking the biggest OTT deal yet for a Dhanush–Nagarjuna collaboration.
  • Prime Video will debut the film globally on July 18 across more than 240 countries and territories, offering original Tamil and Telugu versions alongside dubbed tracks in Hindi, Malayalam, and Kannada.
  • Producer Suniel Narang revealed that Prime Video threatened to deduct ₹10 crore from the deal if the film’s June 20 theatrical release had been delayed.
  • Directed by Sekhar Kammula and starring Dhanush, Rashmika Mandanna, Nagarjuna Akkineni, and Jim Sarbh, Kuberaa has amassed over ₹132 crore worldwide in 16 days.
  • The crime drama’s swift transition to OTT underscores shifting distribution strategies in South Indian cinema, as platforms press for tighter theatrical windows.