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Krypto Takes Center Stage in New Milk-Bone x Superman Campaign

DC Studios partners with Milk-Bone to debut Krypto-themed ads, products, and a digital comic ahead of the July 11 Superman release.

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Overview

  • A new 30-second commercial highlights Krypto's live-action debut, featuring scenes with Superman and Mister Terrific.
  • Limited-edition Milk-Bone boxes featuring Krypto are now available, along with a tie-in digital comic, 'Superman: A Friendship Unleashed,' accessible on DC Universe Infinite.
  • James Gunn revealed Krypto was inspired by his rescue dog Ozu, reflecting a personal touch in the film's development.
  • The campaign builds anticipation for the full Superman trailer, set to release this Wednesday, showcasing additional footage of the Cleveland-shot film.
  • The Superman movie, starring David Corenswet, remains on track for its July 11, 2025 theatrical debut, kicking off James Gunn's vision for the DC Universe relaunch.