Overview

• Google searches for “adopt a dog near me” jumped 513% during the weekend following Superman’s release, with “rescue dog adoption near me” climbing 163%, “adopt a schnauzer” rising 299% and “adopt a puppy” up 31%, according to Woofz.
• Warner Bros’s partnership with Best Friends Animal Society to waive adoption fees from July 1 to 10 led to more than 450 animals finding homes in the United States.
• James Gunn based Krypto’s design and personality on his own rescue dog Ozu, who was saved from a backyard hoarding situation and initially resisted human contact.
• Elevated search interest has persisted beyond the initial fee-waiver window, indicating that the film’s superdog resonance extends past opening-week buzz.
• Woofz chief executive Natalia Shahmetova reminded prospective owners that adoption requires long-term commitment to training, care and daily responsibility.