Overview

• Japanese filmmaker Taichi Kimura directed the ‘Method’ video by synchronizing footage from 40 iPhone 16 Pro models into a three-minute art piece.
• The production employed tripods, instrument mounts, and overhead rigs to position each iPhone for multi-angle captures.
• Apple’s SVP Greg Joswiak and Kroi both shared behind-the-scenes videos on X, giving fans an inside look at the intricate 40-phone setup.
• Since its release on August 1, the music video has amassed over 5.1 million views.
• With around 265,000 monthly Spotify listeners, Tokyo-based Kroi is experimenting with multi-device cinematography to expand creative boundaries.