Overview
- Kroger announced an expanded partnership with Google Cloud to deploy Gemini Enterprise for Customer Experience nationwide.
- The company plans integrated Meal and Shopping assistants that generate personalized lists, meal plans, and faster ordering based on budget and family preferences.
- Kroger outlined features such as intelligent execution for complex tasks, an inspiration-to-cart flow from a single request, and recommendations grounded in real assortment, pricing, and availability.
- Customer Experience Agent Studio will be used to analyze customer call interactions to identify issues earlier and enhance associate productivity.
- The effort tracks with Google’s broader agentic commerce strategy unveiled at NRF, with other adopters including Woolworths and Lowe’s and a Universal Commerce Protocol to enable in-conversation shopping.