Overview
- A TikTok video posted June 17 by @blaq.monalisa showed Atlanta store cookie cakes with crude icing phrases like “Free @ Last” and “June 19 FREE,” and has attracted over ten million views.
- Kroger acknowledged the decorations were inconsistent with its guidance, removed the cakes and addressed the issue with store teams and the customer who posted the original clip.
- Online commenters called the designs tone-deaf to Juneteenth’s significance and compared the incident to Walmart’s 2022 Juneteenth ice cream pullback.
- A Reddit user claiming to be a Kroger employee cited overworked staff and last-minute efforts to stock shelves as factors behind the sloppy decorations.
- The episode highlights rising expectations for cultural awareness in retail promotions and the speed at which social media can drive corporate corrections.