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Kroger Hires Nate Faust as Chief eCommerce Officer

The move signals Kroger's intention to speed up fulfillment to improve its online customer experience under CEO Greg Foran.

Overview

  • The company announced Tuesday that Nate Faust will join Kroger as executive vice president and chief eCommerce officer, with his start date set for September 1, 2026.
  • Faust brings more than 20 years of e-commerce and supply-chain experience, including co‑founding Jet.com, leading Walmart U.S. eCommerce supply chain work, founding Olive, and an early executive role at Diapers.com.
  • CEO Greg Foran said Faust 'redefined what customers expect from eCommerce,' framing the hire as part of a top-level push to raise Kroger's digital standards and execution.
  • Industry observers praised the appointment and some analysts have speculated—without confirmation from Kroger—that Faust may prioritize building Kroger-owned delivery capabilities and explore partnerships with logistics tech firms such as Nash and Autolane.
  • The hire arrives as Kroger leans on online growth after scaling back some automated fulfillment projects, and it could shift how customers receive orders and how Kroger competes with third‑party delivery platforms.