Kroger Faces Scrutiny Over Facial Recognition and Dynamic Pricing Plans

Congresswoman Rashida Tlaib accuses Kroger of using discriminatory technology to manipulate grocery prices, sparking legislative concern.

Kroger's plan to implement Electronic Shelving Labels (ESLs) and facial recognition technology has raised alarms among lawmakers.
Rep. Rashida Tlaib criticized the use of facial recognition, citing potential discrimination and privacy issues.
Senators Elizabeth Warren and Bob Casey previously expressed similar concerns, warning of potential data exploitation.
Kroger claims the technology aims to lower prices, but critics fear it could lead to personalized price hikes.
The controversy coincides with Kroger's $24.6 billion merger with Albertson's, currently under antitrust scrutiny.