Overview
- On Saturday, October 24, Kriti Sanon spoke on Kareena Kapoor Khan’s What Women Want about the backlash that followed a GIVA Raksha Bandhan advertisement and its subsequent removal.
- The commercial showed Sanon in an Indo‑Western bralette‑style blouse tying a rakhi to her brother and a pet dog, details that drew sustained criticism from social media users who said it disrespected festival traditions.
- Sanon said her 'choli' became a 'six‑person panel discussion' on prime‑time TV and that many of the same critics posted the 'nastiest, abusive language' on her parents' and sister’s social posts.
- She framed the episode as part of broader gender inequality and patriarchy, argued that women should not have to justify clothing choices, and urged people to 'mind their own business.'
- The case shows how TV amplification can turn a single ad into a national conversation and may make brands more cautious about festival marketing and celebrity collaborations.