Kristin Chenoweth and Laura Geller Beauty Celebrate Aging with Age-Based Sale

In honor of National Mature Women’s Day, the cosmetics brand offers discounts up to 80% for shoppers aged 40 and older, championing mature beauty.

Kristin Chenoweth serves as Laura Geller Beauty’s Chief Mature Officer for National Mature Women’s Day, promoting empowerment and confidence in aging.
The one-day sale, live today, offers age-based discounts ranging from 40% to 80% for shoppers aged 40 to 80, with a standard 40% discount for others.
The campaign includes the 40+ Club Kit, a curated five-piece set featuring Chenoweth’s favorite products, priced at $99 before discounts.
Laura Geller Beauty’s initiative challenges age-related stereotypes in the beauty industry while celebrating the privilege of growing older.
Chenoweth, a long-time user of the brand, highlights her personal journey with aging and her love for Laura Geller’s skin-focused, lightweight products.