Overview

• Kristi Noem recorded a video at El Salvador’s CECOT prison warning undocumented immigrants about potential consequences of entering the U.S. illegally.
• Her choice to wear a gold Rolex Cosmograph Daytona worth $50,000-$60,000 during the visit has been criticized as insensitive and elitist.
• The Department of Homeland Security confirmed the watch was purchased using proceeds from Noem’s best-selling books, defending her financial transparency.
• The video, which has gone viral with millions of views, has sparked polarized reactions, with critics focusing on optics and supporters praising her messaging.
• The visit has also highlighted ongoing human rights concerns at CECOT prison, known for overcrowding and harsh conditions under President Nayib Bukele’s anti-gang policies.