Kristen Wiig Revives 'Target Lady' for New Target Ad Campaign

The campaign, promoting Target Circle Week, marks Wiig's return to SNL and features deals for members.

Kristen Wiig brings back her iconic 'Target Lady' character from 'Saturday Night Live' in a new Target commercial.
The ad campaign is part of Target's promotion for its upcoming Target Circle Week, featuring deals and a revamped loyalty program.
Wiig's character, known for her quirky enthusiasm for Target, appears in 12 spots across various platforms.
The campaign coincides with Wiig's return to SNL as host, marking her entry into the elite 'five-timers club'.
Target Circle Week runs from April 7 to April 13, offering members up to 40% off seasonal items and a 10% off Target GiftCards deal.