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4w ago

Kristen Bell Leads Estée Lauder's 'Beauty Sleep Dupe' Campaign for Iconic Serum

The campaign repositions Advanced Night Repair as a time-saving alternative to sleep, tapping into Gen Z's dupe culture and emphasizing scientific validation.

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Overview

  • Estée Lauder's new campaign, 'Beauty Sleep Dupe,' stars Kristen Bell promoting the Advanced Night Repair serum as a substitute for the effects of beauty sleep.
  • The campaign aligns with Gen Z's dupe culture, reframing the serum as a time-saving solution rather than a less expensive alternative to other products.
  • A recent study supports the serum's efficacy, showing visible skin improvements in just three nights for women sleeping less than 6.5 hours.
  • Kristen Bell highlights the serum's efficiency in her busy routine as a working mom, emphasizing its ability to simplify skincare with a single step.
  • Launched during Sleep Awareness Week, the campaign reinforces Estée Lauder's legacy of innovation and positions the serum as a modern wellness essential.