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Krispy Kreme’s Profit Push Shows Early Progress as Analysts Flag Risks to Turnaround

Early gains follow 960 access-point closures, with sustainability dependent on refranchising.

Overview

  • Krispy Kreme reported improved adjusted EBITDA margin and turned free cash flow positive in the latest quarter.
  • Management closed 960 underperforming points of access to prioritize profitability over footprint expansion.
  • The company’s asset-heavy, company-owned model remains a core obstacle to high returns on invested capital.
  • Plans to refranchise stores and outsource logistics aim to reduce capital intensity but carry significant execution risk.
  • Analysts caution that aggressive cuts could reduce brand visibility and that shifting consumer preferences may limit long‑term demand.