Krispy Kreme Unveils Eclipse-Themed Doughnut Amid Widespread Brand Promotions

As the solar eclipse approaches, businesses capitalize on the event with themed products and deals, sparking significant consumer interest.

Krispy Kreme releases a special 'Total Solar Eclipse Doughnut' featuring black chocolate icing, silver sprinkles, and a buttercream-Oreo filling, available through April 8, 2024.
Other brands like Sonic and Warby Parker also launch eclipse-themed promotions, with Warby Parker offering free solar eclipse glasses and Sonic introducing a Blackout Slush Float.
Cracker Barrel offers free pancakes with any entrée on the day of the eclipse and sells solar eclipse glasses, while 7-Eleven provides free glasses with any order for its 7NOW members and discounts on whole pizzas.
The special doughnut and promotions are part of a broader trend of brands leveraging the solar eclipse to engage customers and generate buzz.
The anticipation for the solar eclipse on Monday, April 8, 2024, has led to increased consumer engagement and social media conversation around these themed promotions.