Krispy Kreme Stock Plummets After Disappointing Earnings and Weak 2025 Forecast

The doughnut chain reported lower-than-expected revenue and earnings, compounded by a costly cybersecurity breach and restructuring challenges.

Krispy Kreme's Q4 revenue dropped 10.4% year-over-year to $404 million, missing analyst expectations of $414 million.
Adjusted earnings per share came in at $0.01, falling short of the $0.10 analysts had projected.
A December cybersecurity breach negatively impacted revenue by $11 million and incurred $3 million in recovery costs, disrupting operations temporarily.
The company forecasted 2025 revenue between $1.55 billion and $1.65 billion, well below analyst estimates of $1.76 billion, with adjusted earnings also expected to miss projections.
Shares fell over 23% to an all-time low, as the company announced restructuring efforts, including U.S. logistics outsourcing and potential international refranchising.