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5d ago

Krispy Kreme Launches Halloween ‘Scary Sharies’ Weekends With $2 Dozens and Costume Freebies

The chain uses offer codes with per-guest limits to drive an omnichannel push for its Halloween lineup.

Krispy Kreme's "Trick or Treat!" doughnut collection is available at participating shops through Halloween.
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Overview

  • The Scary Sharies promotion runs Oct. 17–19 and Oct. 24–26, offering a dozen Original Glazed for $2 with the purchase of any dozen at regular price.
  • Customers redeem the deal in shop, drive‑thru, or online by saying “Scary Good” in store or entering the code “SCARYGOOD” in the app or on the website, limited to one per guest.
  • Visitors in costume get a free Original Glazed or Classic Ring at participating U.S. shops on Saturday, Oct. 25, and Friday, Oct. 31, with no purchase required.
  • Krispy Kreme’s Trick or Treat! collection—Candy Bag, Cookies and Skreme House, Jack‑O‑Lantern, and Spooky Sprinkle—remains available through Halloween in a themed box.
  • The company positions the seasonal lineup and timed deals as a fan engagement strategy, reflecting a broader industry push to lift sales with holiday offerings.