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Krispy Kreme Halts McDonald’s Doughnut Expansion Amid Profitability Concerns

The company pauses its rollout at 2,400 locations, discontinues dividends, and withdraws its 2025 outlook as it prioritizes financial stability.

Overview

  • Krispy Kreme has paused its nationwide doughnut partnership with McDonald’s, halting expansion beyond 2,400 U.S. locations as it reassesses profitability.
  • The company reported a $33 million net loss for the first quarter of 2025 and withdrew its full-year financial outlook, citing economic challenges.
  • Krispy Kreme announced it will discontinue quarterly dividends to focus on debt reduction and sustainable growth, saving approximately $6 million per quarter.
  • Shares of Krispy Kreme fell nearly 25% following the announcement, extending a year-to-date decline of over 66%.
  • McDonald’s U.S. same-store sales declined 3.6% in the first quarter, reflecting broader consumer spending pressures impacting both companies.