Overview
- Shoppers can secure early access on August 4 by scanning a QR code at participating Krispy Kreme locations, with the general release set for August 5 at Crocs stores and online.
- The collaboration features a glazed-doughnut color scheme, interchangeable chocolate and strawberry icing toe caps, oversized collectible Jibbitz charms and co-branded packaging modeled on Krispy Kreme’s dozen box.
- Consumers wearing Crocs clogs at any Krispy Kreme shop on August 9 will receive a free Original Glazed doughnut, while the chain will offer a special donut dozen from August 4 to 10 matching the clog’s colorways.
- Retail price listings vary between $80 and $90 for the Classic Clogs, reflecting inconsistent reporting on cost ahead of the launch.
- The drop builds on Crocs’s streak of food-brand partnerships and taps into Krispy Kreme’s meme stock momentum and Gen Z-targeted experiential marketing.