Overview

• Kris Jenner shared an Instagram Story on Aug. 13 showing a wooden crate of As Ever’s 2024 Napa Valley Rosé and tagged @meghan and @aseverofficial to express thanks.
• Khloé Kardashian had earlier posted photos of a deluxe As Ever hamper containing the 2024 rosé plus jams and fresh produce, which Markle reshared with “Hey, hey all my girls with a K.”
• As Ever released the 2024 Napa Valley Rosé on Aug. 5 in three-bottle packs at $90, and unlike the July 1 sell-out of its inaugural 2023 vintage, this release remains live on the website more than a week later.
• Markle’s lifestyle line has grown from teas and pantry staples to seasonal wine drops using bundle pricing and strategic social media moments to ignite demand.
• Netflix’s chief content officer Bela Bajaria praised As Ever’s products for selling out “in record time” and announced a new multi-year collaboration to expand the brand’s offerings.