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Kraken Co-CEO Criticizes U.K. Crypto Promotion Rules as Harmful to Retail Investors

The FCA says the regime is protecting consumers by steering some away from unsuitable crypto.

Overview

  • Saying mandated warnings and multi-step checks slow trades in volatile markets, Arjun Sethi likened U.K. crypto risk notices to cigarette-package labels.
  • Sethi argued the rules leave U.K. users unable to access roughly 75% of products available elsewhere, including DeFi staking and lending, and restrict access to Kraken’s tokenized public-equities platform.
  • The FCA said its requirements for clear risk warnings, bans on incentives, and appropriateness assessments are working as intended, noting questionnaires are needed before promotions rather than before every trade.
  • Sethi said Kraken will not offer tokenized shares of private companies and called such tokens a terrible idea, citing liquidity and transfer constraints highlighted by the RobinhoodOpenAI token episode.
  • Context includes ongoing FCA enforcement such as October’s lawsuit against HTX, Kraken’s March 2025 Electronic Money Institution license enabling U.K. e-money services, and Sethi declining to discuss IPO timing.