Overview

• On June 24, Krafton’s board approved buying BCJ-31, the Bain Capital Japan unit that controls ADK Holdings, for 75 billion yen ($516.8 million).
• The deal eclipses Krafton’s prior record investment of $500 million for U.S. game studio Unknown Worlds Entertainment in 2021.
• ADK Group, ranked among Japan’s top three integrated advertising agencies, has backed over 300 anime titles and processed about $2.4 billion in annual transactions.
• Krafton plans to integrate ADK’s strengths in content planning, production and marketing to fuel expansion of its game-centric intellectual properties into animation.
• The acquisition underscores Krafton’s long-term strategy to deepen its content and media presence in Japan and other key global markets.