Krafton Invests $89 Million in Short-Form Video Platform Spoon Labs

The PUBG developer's largest non-gaming investment targets the booming short-form video drama market.

Krafton has invested $89 million in Spoon Labs, its largest non-gaming investment to date.
Spoon Labs operates Spoon, an audio social platform, and recently launched Vigloo, a short-form video drama app.
The investment aims to leverage the growth potential of short-form video dramas and acquire new intellectual property.
Spoon Labs plans to expand its video platform into the U.S. and Japanese markets, supported by Krafton's investment.
Krafton's diversification strategy includes recent acquisitions and minority stakes in other gaming and content companies.