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3mo ago

KRAFTON India Leads Series A Investment in Hyperlocal App Shuru

The funding round, with participation from Omidyar and Eximius, aims to scale Shuru's reach across India's regional markets.

KRAFTON India Strengthens Investment Portfolio by Backing Hyperlocal Community App Leader Shuru

Overview

  • KRAFTON India has led a Series A funding round for Shuru, a hyperlocal community app focused on neighborhood-level updates and services.
  • Existing investors Omidyar Network India and Eximius Ventures also participated in the funding round.
  • Shuru has surpassed 10 million installations and serves over 2 million monthly active users across 600 cities and 8,000 sub-districts in India.
  • The partnership will leverage KRAFTON India's expertise to enhance user engagement and expand Shuru's hyperlocal services.
  • This investment is part of KRAFTON India’s $200 million commitment to fostering India's startup ecosystem, particularly in gaming, entertainment, and digital platforms.