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Krafton India Debuts Beyond Battlegrounds Initiative Highlighting Small-Town BGMI Buggy Build

The campaign launches with a short film now streaming on BGMI’s channels to spotlight a Rajasthan railway technician’s handmade replica

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Overview

  • Karan Kargwal, a 28-year-old railway technician from Sri Ganganagar, Rajasthan, reverse-engineered and welded a full-scale BGMI buggy on his rooftop using scrap metal and in-game screenshots.
  • Instagram reels chronicling his weekend build drew over 220,000 followers—95% from Tier 2-4 cities—prompting BGMI to back the project and formalize the Beyond Battlegrounds campaign.
  • On August 7, Krafton India released a cinematic short film across YouTube, Instagram and Facebook that captures Kargwal’s journey and community support.
  • Saurabh Shah, head of people operations at Krafton India, said the initiative champions grassroots creators transforming gaming passion into real-world innovation.
  • Kargwal appeared as a special guest at the BMPS 2025 Grand Finale and has teased future vehicle builds, underscoring the growing impact of small-town creators in India’s gaming culture.