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Krafton Commits $50 Million a Year to India, Eyes Acquisitions in Growth Push

India now ranks among Krafton’s top five markets with about a tenth of first‑half sales.

Overview

  • The PUBG and BGMI publisher will invest at least $50 million annually in India and is scouting strategic acquisitions, according to the Financial Times.
  • BGMI has surpassed 200 million users in India, providing the scale underpinning Krafton’s expanded local strategy.
  • India contributed roughly 10% of Krafton’s record $1.1 billion in sales in the first half of 2025, placing the country in the company’s top tier of markets.
  • Krafton has already deployed about $200 million in India, including the Nautilus Mobile acquisition and a lead role in a $53 million round for Cashfree Payments.
  • India head Sean Sohn says developing another hit game is the key challenge in a price‑sensitive market shaped by bans on China‑linked apps and new rules curbing real‑money gaming.