Overview
- Kraft announced on Tuesday that it will launch Kraft Mac & Cheese Cheesy Ramen nationwide in early 2027 as its first new food category in nearly 20 years.
- The instant 90-gram bowls will come in three flavors—Spicy, Chicken and Pork—and use Kraft’s signature cheese flavor as the defining ingredient.
- Kraft says the ramen contains no artificial flavors, preservatives or dyes and has a suggested retail price of $2.99 per bowl.
- The company has not named specific U.S. retailers or given exact release dates but plans to sell the product in stores and online and to promote early tasting events on Instagram and TikTok.
- Kraft points to a $2.7 billion ramen market with 9% year-over-year growth and recent Canadian testing of a similar KD Ramen line as the business case for expanding into instant noodles.