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Kraft Launches Apple Pie–Flavored Mac & Cheese for Holiday Tables

The limited run sells for $1.48 on Walmart.com with a Jason Biggs nostalgia campaign.

Overview

  • The boxed flavor became available Nov. 3 on Walmart.com at $1.48 per box while supplies last.
  • Kraft describes the dish as its familiar creamy mac paired with cinnamon and tart green‑apple notes for a sweet‑savory twist.
  • The seasonal release is timed for Friendsgiving and Thanksgiving gatherings as a conversation starter.
  • Actor Jason Biggs promotes the launch in an ad referencing his American Pie past, calling the flavor “daring yet delicious” that “just works.”
  • Kraft’s Cheryl Barbee says the product caps the brand’s 2025 flavor innovations and signals more unconventional releases to come.