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10h ago

Kraft Heinz Vows to Remove Artificial Food Dyes from U.S. Products by 2027

Offering a three-pronged strategy to replace or remove synthetic colors, the pledge follows federal directives from the FDA alongside HHS to phase out petroleum-based dyes

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Jell-O brand gelatin mix containing food dye is added to hot water in the first step to making Jell-O. The flavors are lime (yellow 5, blue 1), berry blue (blue 1) and strawberry (red 40). (Chris Walker/Chicago Tribune/MCT)
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Overview

  • Kraft Heinz announced on June 17 that it will stop introducing any new U.S. products with synthetic FD&C dyes and complete their removal by the end of 2027.
  • Roughly 10 percent of its U.S. portfolio, including Kool-Aid, Jell-O and Crystal Light, still relies on artificial colors and will be reformulated with natural alternatives or stripped of color.
  • The company’s ‘3Rs’ framework calls for removing nonessential dyes, replacing FD&C colors with natural ingredients and developing new shades when plant-based matches fall short.
  • The decision follows FDA plans announced in April to phase out petroleum-based synthetic dyes by the end of 2026 under Health Secretary Robert F. Kennedy Jr.’s Make America Healthy Again initiative.
  • Peers such as PepsiCo, General Mills and Tyson Foods have made similar commitments, reflecting mounting consumer health concerns and regulatory pressure.