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1h ago

Kraft Heinz to Remove Artificial Dyes From US Products by 2027

The initiative draws on FDA-authorized natural color additives to transition the remaining 10 percent of its products away from FD&C dyes.

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Jell-O brand gelatin mix containing food dye is added to hot water in the first step to making Jell-O. The flavors are lime (yellow 5, blue 1), berry blue (blue 1) and strawberry (red 40). (Chris Walker/Chicago Tribune/MCT)
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Overview

  • About 10 percent of Kraft Heinz’s US portfolio still relies on synthetic FD&C dyes in brands such as Kool-Aid, Jell-O, Crystal Light and Jet-Puffed marshmallows and will be fully reformulated.
  • Effective immediately, no new Kraft Heinz products launched in the US will contain artificial color additives.
  • The phase-out employs a three-pronged strategy of removing noncritical colors, replacing dyes with natural alternatives and crafting new shades when exact matches are unavailable.
  • Federal regulators led by FDA Commissioner Marty Makary and HHS Secretary Robert F. Kennedy Jr. plan to phase out petroleum-based synthetic dyes by the end of 2026 and have begun expediting approval of natural color additives.
  • Major competitors including PepsiCo and Tyson Foods have already committed to reducing or replacing synthetic food dyes ahead of the regulatory deadline.