Overview

• Kraft Heinz will remove FD&C synthetic dyes from all U.S. products by the end of 2027 and stop introducing new foods containing those additives.
• The shift follows April’s FDA and HHS directive to eliminate petroleum-based dyes by end of 2026 amid concerns over cancer risks and childhood neurobehavioral effects.
• About 10% of Kraft Heinz’s U.S. portfolio currently relies on FD&C colors, affecting brands such as Crystal Light, Kool-Aid, MiO, Jell-O and Jet-Puffed.
• PepsiCo and Tyson Foods have announced similar pledges to phase out artificial dyes, reflecting a broader industry move toward cleaner ingredients.
• California, Virginia and West Virginia have banned synthetic dyes and more than half of U.S. states are pursuing comparable restrictions as advocacy groups press for stricter food safety rules.