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16h ago

Kraft Heinz to Phase Out Artificial Food Dyes by 2027

This pledge aligns with FDA directives to ban petroleum-based colorants by 2026 in response to health and consumer concerns.

Jell-O brand gelatin mix containing food dye is added to hot water in the first step to making Jell-O. The flavors are lime (yellow 5, blue 1), berry blue (blue 1) and strawberry (red 40). (Chris Walker/Chicago Tribune/MCT)
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Kraft Heinz is removing artificial dyes amid pressure.
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Overview

  • About 10% of Kraft Heinz’s U.S. portfolio still relies on FD&C synthetic colors, especially in Crystal Light, Kool-Aid, MiO, Jell-O and Jet-Puffed products.
  • The company will stop launching new U.S. items with artificial dyes and is working with licensees to reformulate remaining products.
  • The decision follows the FDA’s January ban on Red No. 3 and an April announcement by FDA and HHS to eliminate petroleum-based synthetic dyes by the end of 2026.
  • More than half of U.S. states, including California, Virginia and West Virginia, have enacted bans or restrictions on artificial food colors amid safety concerns.
  • Kraft Heinz removed artificial colors, preservatives and flavors from Kraft Mac & Cheese in 2016 and confirms that Heinz ketchup has never contained synthetic dyes.