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yesterday

Kraft Heinz to Phase Out Artificial Dyes in U.S. Products by 2027

The policy follows an FDA initiative to phase out petroleum-based dyes by end-2026 under Health Secretary Robert F. Kennedy Jr.’s directive.

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Jell-O brand gelatin mix containing food dye is added to hot water in the first step to making Jell-O. The flavors are lime (yellow 5, blue 1), berry blue (blue 1) and strawberry (red 40). (Chris Walker/Chicago Tribune/MCT)
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Kraft Heinz is removing artificial dyes amid pressure.

Overview

  • The company will stop launching any new U.S. products containing FD&C synthetic colors effective immediately
  • About 10% of Kraft Heinz’s U.S. portfolio currently uses artificial dyes in brands such as Crystal Light, Kool-Aid, MiO, Jell-O and Jet-Puffed
  • Kraft Heinz aims to remove all remaining artificial dyes from existing products by the end of 2027 through natural color replacements or reformulations
  • The move responds to an FDA plan announced in April and to RFK Jr.’s broader push to eliminate synthetic food coloring
  • Kraft Heinz will work with brand licensees to encourage dye removal and develop new color solutions where natural matches are unavailable