Particle.news
Download on the App Store
29 ARTICLES
·
14h ago

Kraft Heinz to Phase Out Artificial Dyes From U.S. Products by 2027

Facing pressure from federal health regulators, Kraft Heinz will end synthetic dyes in its U.S. portfolio by 2027 through removal, natural replacements or color reinvention.

Image
Image
Jell-O brand gelatin mix containing food dye is added to hot water in the first step to making Jell-O. The flavors are lime (yellow 5, blue 1), berry blue (blue 1) and strawberry (red 40). (Chris Walker/Chicago Tribune/MCT)
Image

Overview

  • A June 17 press release states Kraft Heinz will stop launching any new products with FD&C synthetic color additives immediately and eliminate all remaining artificial dyes from U.S. products by year-end 2027.
  • The company highlighted that roughly 90% of its portfolio already uses natural or no coloring, with about 10% still containing dyes in brands such as Kool-Aid, Jell-O and Crystal Light.
  • To achieve full dye removal, Kraft Heinz will remove noncritical colors, replace FD&C additives with approved natural alternatives and develop new color shades where needed.
  • This commitment follows the FDA’s January ban on Red Dye No. 3 and an April FDA and HHS plan to phase out petroleum-based synthetic dyes nationwide by the end of 2026.
  • Major competitors including PepsiCo and Tyson Foods have made similar pledges to reduce or eliminate artificial dyes under the same regulatory and consumer health pressures.