Kraft Heinz Pulls Lunchables from School Lunch Program
The decision follows low demand and nutritional concerns, despite initial excitement from school administrators.
- Kraft Heinz removed Lunchables from the National School Lunch Program due to insufficient demand, with sales making up less than 1% of overall Lunchables sales.
- Consumer Reports raised concerns about high sodium, lead, and cadmium levels in Lunchables, although they did not exceed federal limits.
- The company introduced two Lunchables options for schools in 2023, designed to meet federal nutrition standards with increased protein and whole grains.
- Despite meeting USDA guidelines, the school-specific Lunchables had higher sodium levels than their grocery store counterparts.
- Kraft Heinz plans to revisit the possibility of offering Lunchables in schools in the future, citing negligible business impact from the withdrawal.