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1h ago

Kraft Heinz Pledges to Phase Out Artificial Food Dyes from U.S. Products by 2027

Federal calls to end petroleum-based colorants prompted a three-pronged overhaul targeting synthetic dyes across its portfolio from beverage mixes to dessert staples.

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Jell-O brand gelatin mix containing food dye is added to hot water in the first step to making Jell-O. The flavors are lime (yellow 5, blue 1), berry blue (blue 1) and strawberry (red 40). (Chris Walker/Chicago Tribune/MCT)
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Overview

  • The company will immediately stop launching any new U.S. products containing FDA-approved FD&C dyes.
  • About 10 percent of its offerings, notably Kool-Aid, Crystal Light and Jet-Puffed, currently use synthetic colorants slated for removal.
  • A dedicated team will remove unnecessary dyes, swap artificial shades for natural alternatives and develop new color formulations where direct substitutes are unavailable.
  • The decision follows a March request by HHS Secretary Robert F. Kennedy Jr. and an April FDA plan to eliminate petroleum-based food dyes.
  • PepsiCo, Tyson Foods and other major manufacturers have announced similar timelines to reformulate products ahead of federal deadlines.