Overview

• Kraft Heinz is preparing to carve out its Kraft-branded grocery products into a standalone company valued at up to $20 billion
• The parent company would retain its higher-margin sauces and condiments portfolio, including Heinz ketchup and Grey Poupon mustard
• No final decision has been reached as the proposal awaits board approval and strategic discussions with financial advisers continue
• Shares rose about 2.5 percent following publication of the Wall Street Journal report, reflecting strong investor enthusiasm
• The move addresses a decade of underperformance since the 2015 merger and follows a $15 billion write-down in 2019 amid consumer and inflationary challenges