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KPop Demon Hunters’ Tops Netflix With 266 Million Views, Drives Sellouts and Nongshim Rally

Analysts cite the Nongshim tie‑up alongside recent U.S. price hikes as near‑term profit drivers.

Overview

  • Netflix said on Sept. 3 that the animated film reached 266 million views, surpassing Squid Game to become the platform’s most‑watched title across film and TV.
  • Nongshim’s Aug. 29 Huntrix‑branded Shin Ramyun cups sold out in about 1 minute 40 seconds, and the collaboration expanded to Wasabi Shrimp Crackers and Shin Ramyun packs.
  • Nongshim shares rebounded from a late‑August low, touching 435,500 won on Sept. 4 and trading about 18% above the trough, with a 9.41% weekly gain that beat local rivals.
  • Hana Securities highlighted July U.S. price increases of more than 10% and expected wider North American placement, including Walmart, as supports for third‑quarter profitability.
  • Further tie‑ins are scheduled as Paris Baguette rolls out themed bakery waves on Sept. 12, 17 and 24 with decorated flagship stores, while Everland plans an immersive park zone with performances, games, snacks and limited merchandise.