Overview
- Google’s Frightgeist shows Rumi, Zoey, Mira, Jinu and Baby Saja as the five most-searched costumes in the U.S. this year.
- In Utah, four of the five top trending costume searches are from the film, with Labubu also appearing on local lists.
- Spirit Halloween acknowledged limited initial stock and “incredible demand,” and as of Oct. 27 its site returned mostly T-shirt listings rather than full costumes.
- Netflix publicly nodded to the dress-up wave with a billboard thanking fans for embracing the look this Halloween.
- Theaters in Utah plan Halloween-weekend screenings encouraging attendees to dress up, while fans lean on DIY builds and third‑party lookalikes as licensed options run thin.