Overview
- Google’s Frightgeist list for Chicago is led by Labubu Mira, Rumi, Zoey and Baby Saja from the Netflix film.
- National Frightgeist rankings place Rumi, Zoey, Mira, Jinu and Baby Saja in the top five trending costumes.
- Sherwood News reports a 1,150% increase in searches for “kpop demon hunters costume” over the past three months.
- The movie has amassed more than 325 million Netflix views, which Sherwood cites as context for the costume wave.
- Spirit Halloween holds the exclusive license for official outfits and has seen related items sell out, according to reporting cited by Sherwood.