Overview

• Netflix’s 91‑day tracking window for the film ended September 19, confirming 325.1 million views since its June 20 debut.
• It surpassed Red Notice and then overtook Squid Game season 1 to become the platform’s most‑viewed title overall.
• The soundtrack’s momentum, including ‘Golden’ reaching No. 1 in the US and UK, powered global engagement with music by established K‑pop hitmakers.
• Kang cites Korean shamanism and 2022 on‑location research in Seoul and other sites as foundations for the story world and its performance‑based demon fighting.
• Industry outlets report early talks on follow‑ups such as a sequel, potential trilogy, live‑action and stage projects, and a possible animated short, with no official greenlights announced.