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KPop Demon Hunters’ Passes ‘Squid Game’ as Netflix’s Most-Watched Title

A late-August sing-along version helped push the film to 266 million views under Netflix’s 91-day metric.

Overview

  • Netflix’s Tudum reports 266 million views and 443.4 million viewing hours for the film, surpassing Squid Game’s 265.2 million views.
  • From August 25–31, it added 30.1 million views (50.2 million hours) after a sing-along edition debuted on the service.
  • Netflix calculates views by dividing total hours watched by runtime and ranks titles by performance in their first 91 days.
  • A two-day sing-along theatrical event the weekend of August 23 led the box office with estimated ticket sales of $18–20 million.
  • The soundtrack is driving repeat viewing, with “Golden” at No. 1 on the Billboard Hot 100 and four songs simultaneously in the top 10, while Spotify’s weekly US chart lists the film’s tracks in the top five.