Overview

• At the Busan International Film Festival, the film held its first singalong screening in South Korea to a sold-out crowd, with fans in costume and light sticks filling the venue.
• Creator Maggie Kang used a Netflix Creative Asia session in Busan to detail the film’s grounding in Korean demonology and shamanic traditions, its K-pop integration, and a 2022 research trip across Korea.
• The production emphasized authenticity by hiring Korean choreographers and K-pop producers, with Jo Nain and Lee Jung on dance sequences and hitmakers including The Black Label contributors on the soundtrack.
• Korean and global fan activity continues with Seoul drone light shows running through Oct. 18, museum programs at Leeum and the National Museum of Korea, an Empire State Building lighting to ‘Golden,’ and a singalong version now on Netflix after a theatrical run.
• The title remains Netflix’s most-watched film with 236 million-plus views as of Aug. 26; ‘Golden’ topped U.S. and U.K. charts, and a North American singalong weekend grossed about $18 million, while creators note interest in more stories without an official sequel.