Overview

• Netflix’s Tudum reports 266 million views as of Sept. 3, dethroning Squid Game less than 11 weeks after the June 20 premiere.
• A two-day sing-along theatrical event on roughly 1,700 screens generated just over $19 million, giving Netflix its first No. 1 weekend at the box office.
• Netflix is adding KPop Demon Hunters activations and merchandise to its Netflix House venues in Philadelphia and Dallas, with further experiences in development.
• Rights and future plans: Netflix owns the franchise and merchandising and music rights, while Sony will produce sequels and is negotiating terms with Netflix.
• Viral music-fueled moments—from Novak Djokovic’s “Soda Pop” dance at the U.S. Open to TIFF karaoke performances—are bolstering Netflix’s Best Animated Feature campaign.