Overview

• Netflix’s 91-day metric ended September 19 with 325.1 million views, surpassing all prior movies and series on the platform, including Squid Game season 1’s 265.2 million.
• Billboard confirms the single “Golden” has led the Hot 100 for six consecutive weeks, the longest run by an animated group and the decade’s longest-leading movie soundtrack hit.
• Creator Maggie Kang says K-pop was added late in development to expand a folklore-based demon-hunter concept into a musical spectacle grounded in Korean shamanistic tradition.
• Kang sought bona fide K-pop producers, songwriters, and lyricists to anchor the soundtrack’s authenticity, which helped drive global fan engagement and music chart success.
• Industry reports describe negotiations for a sequel and other extensions, including a short, live-action and stage concepts, though Netflix has not officially confirmed follow-ons.