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Kpop Demon Hunters’ Becomes Netflix’s Most-Viewed Film as Soundtrack and Sing-Along Event Drive a Cross-Platform Surge

A two-night fan screening push and exceptional chart results turned the animated musical into a rare streaming-to-cinema success.

Overview

  • Netflix says the film has reached 236 million views, overtaking Red Notice to rank as the platform’s most-watched movie to date.
  • The soundtrack set a Billboard milestone with four songs in the Hot 100’s top 10, while lead single Golden hit No. 1.
  • Industry estimates report the limited sing-along run on roughly 1,700–1,750 screens led the U.S./Canada weekend box office with about $16–$20 million.
  • The event spanned theaters in the U.S., Canada, the U.K., Australia and New Zealand and was supported by fan activations including Times Square gatherings and lighting the Empire State Building.
  • Press reports, not confirmed by the studios, say Sony Pictures Animation produced the film for about $100 million and sold streaming rights to Netflix for roughly $20 million, fueling talk of franchise potential.