Overview

• Korean content has become the second-most popular on Netflix globally, accounting for 8-9% of total viewing hours, behind U.S. productions at 56-59%.
• For one reported week, Korean series captured 60% of Netflix's top 10 non-English shows, showcasing their global resonance.
• Hits like 'Squid Game' Season 2, 'Love Next Door,' and 'Culinary Class Wars' lead current viewership, while legacy titles continue to attract audiences.
• Of the 500 most popular non-English titles on Netflix, 85 (17%) are Korean productions, reflecting their sustained impact.
• Netflix's planned $2.5 billion investment in Korean content by 2028 underscores its confidence in the long-term appeal of these productions.