Overview
- YouTube Premium Lite will cost 8,500 won per month on Android and the web and 10,900 won on iOS, below the standard Premium price in Korea.
- The plan provides ad-free video, background play and offline downloads, with background play and offline storage restricted for official music videos and other music content.
- Regulators said the pricing will be held for at least one year, and Google pledged to keep the Lite-to-Premium price ratio in Korea no higher than in major markets for up to four years.
- Google is required to launch within 90 days of the decision’s delivery, with local reports indicating limited trials could start within days and a broader rollout targeted before year-end.
- As part of the resolution, Google will contribute 30 billion won to EBS for a four-year fund supporting Korea’s music industry, and it agreed not to raise the standard Premium price for at least one year after Lite launches.