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Kojima Warns AI-Personalized Social Media Is Deepening Echo Chambers

He argues algorithmic feeds with growing AI personalization will filter people into narrow views and risk reshaping politics and everyday culture.

Overview

  • Kojima made the comments in a two-way interview with director Alejandro González Iñárritu for Gizmodo Japan that was translated and reported by Automaton Media and covered by gaming outlets.
  • He said social media now amplifies false information and that such amplification has the potential to influence political debate and daily life.
  • Kojima warned that online echo chambers “control context,” meaning users see mostly content they already agree with and rarely encounter sharply different opinions.
  • He used persistent online labels for his game Death Stranding, such as calling it a “walking simulator,” as an example of a hivemind narrative formed by people who may not have direct experience.
  • Kojima cautioned that AI being added to social platforms will likely deepen personalization, making reputations and public narratives harder to correct and reducing chances for chance encounters with opposing views.