Kohl's Stock Plummets Following Weak 2025 Outlook and Analyst Downgrades

Shares of Kohl's have dropped nearly 30% this week as the retailer faces declining sales projections and challenges in its turnaround efforts.

Kohl's stock has fallen to $8.61, marking a nearly 30% decline this week and a two-thirds loss in value over the past year.
The company reported a 9.4% year-over-year decline in Q4 2024 net sales, though it narrowly beat revenue and earnings expectations.
CEO Ashley Buchanan acknowledged years of missteps and outlined a 2025 turnaround plan, but analysts remain skeptical about its feasibility.
The retailer projects a 5% to 7% decline in 2025 net sales, citing constrained consumer spending and economic pressures on low- and middle-income shoppers.
Multiple analysts have downgraded Kohl's stock, with price targets lowered as low as $8, reflecting continued bearish sentiment on the retailer's recovery prospects.